![]() ![]() “We are up there with Disney and Hello Kitty. “We are now in the top three for the most copied brand in China,” he said. ![]() ![]() The company also believes it can make Angry Birds one of the most recognized brands in China. He did not disclose the number of downloads of the game in the country so far. The company aims to reach 100 million downloads of Angry Birds this year, Vesterbacka said. Rovio has invested in producing Angry Birds merchandise to promote the game and created an ad that ran during the Super Bowl. The game is free to download and play, but an in-app subscription is available for 24.99 USD that gets you in-game items including one Premium Egg Ticket every day and 10 more gold and gems when. Marketing has played a big role in the game’s popularity, he added. The success of the game, however, didn’t come easy, and Rovio built 51 other games over a seven-year period before Angry Birds really started taking off, Vesterbacka said. The game sells for 99 cents in Apple’s App Store, but also comes in a free version. Angry Birds is now available on a wide range of platforms including Android, Windows, and video game systems like the Playstation 3. ![]()
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